کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
998419 1481463 2009 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Decision making and planning under low levels of predictability: Enhancing the scenario method
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Decision making and planning under low levels of predictability: Enhancing the scenario method
چکیده انگلیسی

In this paper we review and analyse scenario planning as an aid to anticipation of the future under conditions of low predictability. We examine how successful the method is in mitigating issues to do with inappropriate framing, cognitive and motivational bias, and inappropriate attributions of causality. Although we demonstrate that the scenario method contains weaknesses, we identify a potential for improvement. Four general principles that should help to enhance the role of scenario planning when predictability is low are discussed: (i) challenging mental frames, (ii) understanding human motivations, (iii) augmenting scenario planning through adopting the approach of crisis management, and (iv) assessing the flexibility, diversity, and insurability of strategic options in a structured option-against-scenario evaluation.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Forecasting - Volume 25, Issue 4, October–December 2009, Pages 813–825
نویسندگان
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