Keywords: تبلیغات مستقیم به مصرف کننده; Quantitative information; Direct-to-consumer advertising; Communication;
مقالات ISI تبلیغات مستقیم به مصرف کننده (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Prescription drugs; Long-acting reversible contraceptives; Contraception; Contraceptive devices;
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Disease-specific advertising; Celebrity endorsements; Endorser effects; Pharmaceutical marketing; Gender effects
Keywords: تبلیغات مستقیم به مصرف کننده; D12; D21; I11; L51; L65; M37; Direct-to-consumer advertising; Physician advertising; Prescription drugs; Structural model; Welfare;
Trends in Urological Direct-to-Consumer Advertising during Prime-Time Television News Programs
Keywords: تبلیغات مستقیم به مصرف کننده; urological agents; testosterone; direct-to-consumer advertising; television; drug industry; ABC; American Broadcasting Company; CBS; Columbia Broadcasting System; CNN; Cable News Network; FDA; United States Food and Drug Administration; FNC; Fox News Chan
“Under the regulation radar”: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned-The Israeli case
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Framing theory; PR strategies; Israel; Disease mongering;
Keywords: تبلیغات مستقیم به مصرف کننده; North America; Direct-to-consumer advertising; Prescription drugs; Conceptual metaphors; Illness metaphors; Medical metaphors
Pharmacy students' opinions of direct-to-consumer advertising: A pilot study at one university
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Pharmacy student; Rasch; Attitude
Medicalization and pharmaceuticalization at the intersections: Looking backward, sideways and forward
Keywords: تبلیغات مستقیم به مصرف کننده; Medicalization; Pharmaceuticalization; Pharmaceuticalization of public health; Biomedicalization; Direct-to-consumer advertising; Postmodern theory; Pharmaceuticals
Seniors' perceptions of prescription drug advertisements: A pilot study of the potential impact on informed decision making
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Prescription drugs; Seniors; Informed decision making;
Living in the “land of no”? Consumer perceptions of healthy lifestyle portrayals in direct-to-consumer advertisements of prescription drugs
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Cardiovascular disease; Health behavior; USA; Medications
'Get with the Program!': Pharmaceutical marketing, symptom checklists and self-diagnosis
Keywords: تبلیغات مستقیم به مصرف کننده; USA; Direct-to-consumer advertising; Self-diagnosis; Disease state awareness; Drug marketing and branding; Diagnostic tools;
Using time-series intervention analysis to understand U.S. Medicaid expenditures on antidepressant agents
Keywords: تبلیغات مستقیم به مصرف کننده; Time-series intervention analysis; Medicaid expenditures; Antidepressant drugs; Forecasting; Generic entry; Direct-to-consumer advertising
Marketing and societal welfare: A multiple stakeholder approach
Keywords: تبلیغات مستقیم به مصرف کننده; Marketing and society; Direct-to-consumer advertising; Stakeholder relations; Societal welfare; Prescription drug marketing
A defense of direct-to-consumer prescription drug advertising
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Advertising regulation; Drug costs; Doctor-patient relationship
Misperception among physicians and patients regarding the risks and benefits of statin treatment: the potential role of direct-to-consumer advertising
Keywords: تبلیغات مستقیم به مصرف کننده; Adherence; Direct-to-consumer advertising; Lipid management; Patient perceptions; Statins; Survey
Could a federal program to promote influenza vaccination among elders be cost-effective?
Keywords: تبلیغات مستقیم به مصرف کننده; Influenza; Mortality; Vaccine; Direct-to-consumer advertising; Elders; Cost-effectiveness
Evaluations of care by adults following a denial of an advertisement-related prescription drug request: The role of expectations, symptom severity, and physician communication style
Keywords: تبلیغات مستقیم به مصرف کننده; Physician communication style; Patient requests; Patient–physician relationship; Direct-to-consumer advertising; Prescription; Vignette design
Factors influencing the shift of patients from one proton pump inhibitor to another: The effect of direct-to-consumer advertising
Keywords: تبلیغات مستقیم به مصرف کننده; direct-to-consumer advertising; switching; insurance; cost-sharing; diagnostic costs;
Methodological challenges surrounding direct-to-consumer advertising research-The measurement conundrum
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Measurement; Exposure; Effect;
The association of consumer cost-sharing and direct-to-consumer advertising with prescription drug use
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Insurance; Cost-sharing; Claims data; Utilization;
Direct-to-consumer advertising and the patient-physician relationship
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Patient-physician relationship; Trust; Communication; Satisfaction;
Introduction of direct-to-consumer advertising of prescription drugs in Canada: An opinion survey on regulatory policy
Keywords: تبلیغات مستقیم به مصرف کننده; Direct-to-consumer advertising; Prescription drugs; Drug regulation; Canada; Key informant survey;