کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1001892 | 937274 | 2011 | 12 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Linking market orientation to international market selection and international performance Linking market orientation to international market selection and international performance](/preview/png/1001892.png)
One key strategic decision in a firm's internationalization process is the international market selection (IMS). IMS must match the firm's own-specific resources and capabilities for optimal performance. This research, drawing on the resource-based view, investigates how a firm's market orientation (MO) resources and capabilities influence the firm's IMS between culturally close and distant markets and how the matching of MO and IMS impacts on its international performance. We hypothesize that market-oriented firms tend to choose culturally distant markets that help them exploit their MO. Firms with a fit between MO and IMS tend to perform better internationally than those without such a fit. Both hypotheses are supported by our database of Chinese manufacturing firms expanding internationally.
Journal: International Business Review - Volume 20, Issue 5, October 2011, Pages 535–546