Contradictions in California’s orientalist landscape: Architecture, history and Spanish-Colonial Revival

Although Spanish-Colonial Revival architecture and place-names dominates Southern California’s landscape, one also finds examples of simulated Middle Eastern bazaars, references to Ancient Egypt, and the use of iconography from non-European Old World. While the region’s landscape is arguably a product of bricolage and postmodern sensibilities, this article looks at the history of ‘Orientalism’ in Southern California’s built environment. In particular, I am looking at the precedents for this seemingly contradictory use of the ‘Oriental’ in the region. The ‘Oriental’ as a sinfully seductive means of creating spectacle in the built environment is both glorified and demonized in popular discourse. For example, the ‘Oriental’ is celebrated in shopping malls, but demonized culturally and politically. However, it is in this contradiction that we can see how history and ideology has shaped the vernacular landscape. As such, this article will look at early twentieth century examples of the ‘Oriental’ in Spanish-Colonial Revival as a foundation to understand contradictions in the built environment, culture, and racial hierarchies.

Research highlights
► Contradictions in Spanish-Colonial Revival and Oriental architecture in post-9/11 California.
► Historical analyses of the “Other” in cultural production and discourse.
► Difference between “Middle Eastern” looking people and “Middle Eastern” looking buildings.