کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009621 1482504 2013 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
The impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies
چکیده انگلیسی

Corporate social responsibility (CSR) has emerged as a critical philosophy and a strategy that affects both internal (i.e., employee) and external (i.e., customer) attitudes. The importance of CSR extends to the casino industry, especially when it pertains to compulsory and supplementary responsible gambling (RG) strategies. To this end, this study surveys casino employees in South Korea to examine the impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation. Results indicate that legal CSR and supplementary RG have a positive effect on organizational trust, whereas compulsory RG strategies have a negative effect on organizational trust. Also, it appears that organizational trust positively influences job satisfaction, which in turn has a positive effect on customer orientation. In building off of these findings, this study provides practical implications for casino managers when implementing CSR and RG strategies.


► This study examines the impacts of CSR and RG on casino employees’ trust, satisfaction, and orientation.
► Legal CSR and supplementary RG have a positive effect on organizational trust.
► Compulsory RG has a negative effect on organizational trust.
► Trust positively influences job satisfaction which has a positive effect on customer orientation.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 33, June 2013, Pages 406–415
نویسندگان
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