کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1009810 1482500 2014 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What's in a tip? The creation and refinement of a restaurant-tipping motivations scale: A consumer perspective
ترجمه فارسی عنوان
در نوک چیست؟ ایجاد و پالایش یک مقیاس انگیزه در رستوران: نوآوری مصرف کننده
کلمات کلیدی
رفتار مصرف کننده، نیشگون گرفتن، انگیزه ها، سرویس، هنجارهای اجتماعی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی

According to Segrave (1998), since the late 1800s, the study of tipping has provoked debate in a range of abstract dimensions such as economics, sociology, and psychology. To date, the research on the topic has been largely qualitative in nature, while addressing motivating themes (service, social norm, and future service considerations) in isolation from one another. Following a thorough examination of the literature, there is a definite lack of research on the development and testing of a more holistic quantitative scale aimed at identifying the motivational Gestalt driving actual consumer tipping behavior. Therein lies the major theoretical contribution of this study, namely the development and testing of a Tipping Motivations Scale, which over two separate analyses, supports a number of drivers of consumer tipping motivation.In this study, exploratory and confirmatory factor analyses were conducted to test the empirical dimensions of consumer tipping motivations. The results obtained indicate a reasonable fit between the data and the proposed model across both analyses. This was repeated on two separate occasions and the results largely remained consistent. The findings point to the key role of service in driving the consumer's decision to tip. Other important factors included social conformity, the issue of future visitation, and server actions. Further research is needed to explore whether these dimensions remain constant among other sample groups and across different tipped professions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 37, February 2014, Pages 121–130
نویسندگان
, , ,