کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1011171 939020 2013 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions
ترجمه فارسی عنوان
نقش تجارب عاطفی گردشگران و رضایت در درک اهداف رفتاری
کلمات کلیدی
احساسات گردشگران؛ تجربیات مقصد؛ اهداف رفتاری؛ رضایت؛ سایت میراث جهانی؛ پترا
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی


• The study tests a model linking tourists' emotions, satisfaction and behavioral intentions.
• Examines the mediating role of satisfaction on the link between emotions and behavioral intentions.
• Focuses on international tourists to Petra, a historical site with unique archaeological qualities.
• Contributes to limited research on tourists' emotions while visiting UNESCO world heritage sites.
• Findings offer important strategic marketing implications for managing destination experiences.

Modeling behavioral intentions remain an important area of research in tourism. This study empirically tests a model linking tourists' emotional experiences, satisfaction and behavioral intentions. The model proposes that satisfaction mediates the relationship between tourists' emotional experiences and behavioral intentions. Data were collected from international tourists visiting Petra, a UNESCO world heritage site. Contrary to theoretical predictions, results do not support the mediating effect of satisfaction on the relationship between emotions (joy, love, positive surprise, and unpleasantness) and behavioral intentions. Findings offer important strategic marketing implications for Petra in relation to branding and managing destination experiences.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Destination Marketing & Management - Volume 2, Issue 2, June 2013, Pages 118–127
نویسندگان
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