How to establish a creative atmosphere in tourism and hospitality education in the context of China

The aim of the paper is to develop an analytical framework for understanding and measuring how educators' professional competencies influence the process of establishing a creative atmosphere within the tourism and hospitality education context of China. Six hypotheses are developed and tested among a survey sample of 771 tourism and hospitality students from four universities. Our research findings support the mediating effects of theatrical enhancement and empirical learning, indicating that these two factors positively affect the relationship between educator competency and the development of a creative atmosphere.