Exploring the impact of hedonic activities on casino-hotel visitors' positive emotions and satisfaction

While emotional experiences have been widely studied with respect to the service quality and physical attributes of casino hotels, little attention is given to casino-hotel visitors' positive emotions in relation to their preference of hedonic activities and satisfaction. This study attempts to evaluate casino-hotel visitors' hedonic experience by exploring and examining their positive emotions with respect to their preference of hedonic activities and satisfaction at casino hotels. A quantitative survey of 500 casino-hotel visitors in Macao was conducted. Two dimensions of positive emotions experienced at casino hotels have been identified. The results revealed that some hedonic activities could while some other activities could not significantly influence casino-hotel visitors' positive emotions. This study enhances our understanding of casino-hotel visitors' positive emotions as the core component of hedonic experience and suggests some theoretical implications for future research in hedonic experience, as well as managerial implications for the sustainable development of casino hotels and the management of hedonic experience.