کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1011661 939050 2007 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Hot Beverages at Quick Service Restaurant (QSR) Drive-Thru Windows
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
پیش نمایش صفحه اول مقاله
Hot Beverages at Quick Service Restaurant (QSR) Drive-Thru Windows
چکیده انگلیسی

The Liebeck hot coffee case is discussed, showing that the court's decision was not whimsical, but predicated on the knowledge and behaviour of McDonald's as represented and displayed by their employees and agents. Subsequent research establishing consumer preferred temperatures for consuming hot beverages is reviewed, as is the literature considering that such temperatures are above medical literature thresholds for injuries, yet not causing injuries. Past and current quick service restaurant (GSR) drive-thru window practices regarding hot beverage service temperatures and warnings are established and examined. Finally, circumstances and conditions under which OR management need to practice due diligence in providing for their customers are addressed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Hospitality and Tourism Management - Volume 14, Issue 1, April 2007, Pages 37-46