کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1011871 1482632 2015 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding visitors to slavery heritage sites in Ghana
ترجمه فارسی عنوان
درک بازدید کنندگان در اماکن میراث بردگی در غنا
کلمات کلیدی
غنا؛ میراث گردشگری برده داری؛ نمایه های بازدید کننده .انگیزه بازدید ؛ اتصال به برده داری؛ هدف سفر
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی


• Visitor's personal connection to slavery and trip purpose influences depth of experience.
• The potential for conflict among the different visiting groups exist.
• The majority subsample seeks a shallow, World Heritage experience.

Previous research has touched on the dissonance in visitors' experiences at sites associated with the Transatlantic Slave Trade (TAST) in Ghana, without considering the influence of their personal connection to the slavery and trip motives. Based on a survey of 550 visitors, this paper profiles visitors and then examines their knowledge and attitudes towards the site, motives for visitation and sensitivity towards other visitors. Four visitor segments were identified: connected slavery heritage visitor, connected vacationer, not connected bicultural and not connected Caucasian. Significant differences were found among the four cohorts with regard to their demographic and trip profiles as well as motives and knowledge of the site. However, as the paper describes, understanding visitor behaviour at such places depends on the intensity of experience sought or gained. The paper thus argues that care should be taken in distinguishing between the quintessential needs of root seekers from pleasure seekers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 51, December 2015, Pages 22–32
نویسندگان
, ,