کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1012022 1482641 2014 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Effects of power and individual-level cultural orientation on preferences for volunteer tourism
ترجمه فارسی عنوان
تأثیر قدرت و جهت گیری فرهنگی سطح فردی بر ترجیحات برای گردشگری داوطلبانه
کلمات کلیدی
قدرت؛ جهت گیری فرهنگی در سطح فردی؛ گردشگری داوطلبانه
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی


• Travel intentions are shaped by power and individual-level cultural orientation.
• Vertical individualists primed to feel powerful prefer self-indulgent holidays.
• Horizontal collectivists primed to feel powerful prefer volunteer holidays.

This study examined whether individual-level cultural orientation and psychological feelings of power interact to influence preference for volunteer or self-indulgent holiday packages. Results from a study involving 466 participants revealed that intentions to purchase a holiday package were greater among those who had been primed to feel powerful, supporting the notion that power increases an individual's tendency to take action. Nevertheless, the holiday packages that powerful participants chose varied as a function of their individual-level cultural orientation. Specifically, when primed to feel powerful, vertical individualists exhibited a distinct preference for a self-indulgent holiday package whereas horizontal collectivists preferred a volunteer holiday package. These findings indicate that preference for volunteer or self-indulgent holidays arises from the confluence of individual-level cultural orientation (which shapes goal meaning) and power (which influences goal pursuit).

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 42, June 2014, Pages 132–140
نویسندگان
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