کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1012952 | 939164 | 2007 | 10 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference](/preview/png/1012952.png)
This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioral intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and opportunities, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgment, and behavioral intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. Recommendations to the meeting planners for conferences are provided based on the results.
Journal: Tourism Management - Volume 28, Issue 2, April 2007, Pages 399–408