کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1013702 1482666 2014 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding beer tourist motivation
ترجمه فارسی عنوان
درک انگیزه گردشگری آبجو
کلمات کلیدی
گردشگری آبجو، انگیزه، تجزیه و تحلیل فاکتور
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
چکیده انگلیسی


• NC brewery visitors are male, single, and well educated.
• Beer focused tourists tend to spend less time in a destination than other tourists.
• 5 motivational factors to visit brewery
• All motivational factors were more important to the beer focused tourist.

Craft beer as an industry has been growing rapidly across over the past decade. This growth and interest has created an emerging market niche in tourism, beer tourism. Given the significant number of dollars spent on both craft beer and beer tourism, an understanding of the beer tourism niche is important in order to be able to market successfully to consumers who have this interest. Therefore, the purpose of this study is to examine motivations of beer tourists and to determine if beer tourists exhibit significant differences from non-beer tourists. A study of visitors to North Carolina craft breweries was conducted throughout the state during the Fall 2011. It was found that there were four main motivational factors for tourists to visit a NC brewery, which can be explained by the push and pull theory. These four factors were: craft brewery experience, enjoyment, socialization, and beer consumption.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management Perspectives - Volume 12, October 2014, Pages 41–47
نویسندگان
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