کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1014082 939350 2014 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The game plan for aligning the organization
ترجمه فارسی عنوان
طرح بازی برای هماهنگ کردن سازمان
کلمات کلیدی
هماهنگی برنامه، فروش و برنامه ریزی عملیاتی، تغییر سازمانی، تحقیق چند منظوره، محصولات پزشکی، تعادل عرضه و تقاضا
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Better-aligned operational and strategic plans and a better balance of supply and demand bring tangible benefits to firms. However, functional departments in firms often operate without vertical and horizontal alignment. The outcomes are delays and amplification of the information flow, suboptimal corporate plans, uncoordinated reactions within the business, insufficient operational flexibility, and discrepancies in supply and demand. Sales and operations planning (S&OP) can circumvent these negative consequences and align the organization. Our multi-method research develops a holistic S&OP maturity model that firms can use for the assessment of their internal S&OP processes and shows the pathway to an integrated S&OP approach for the achievement of a better-aligned organization. We present a case study of a medium-sized, Swiss-based pharmaceutical company that has recently implemented S&OP to highlight why companies implement S&OP, the prerequisites and roadblocks encountered during implementation, and the benefits envisioned and achieved. Finally, we reveal the great relevance of the topic by means of a questionnaire survey which shows that organizations’ current S&OP performance is underdeveloped and that many improvements are indispensable to enjoy all benefits associated with the alignment process.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 57, Issue 2, March–April 2014, Pages 189–201
نویسندگان
, , ,