Saying it like it isn't: The pros and cons of 360-degree feedback

In corporate America, the use of 360-degree feedback continues to rise. Is this tool, though, all it purports to be? Used with caution, the feedback process can provide meaningful information for both the organization and the individuals involved. Misuse of the process, however, can lead to hurt feelings, increased anxiety, and even loss of key personnel. This small case study showcases key research findings on best practices for using the 360-design feedback process, especially regarding intended use of feedback, aligning performance measures with organizational goals, and selecting and training participants.