The insight-value-perception (iVP) model for user-centered design

Through an inductive, multi-case analysis of eight medical device firms, this paper maps user-centered design and development practices to product performance outcomes. First, the data highlight that designing products under variable use conditions enabled firms to optimize products for widespread use and to increase the predictability of product outcomes. Second, the study shows that product adoption relied on maximizing benefits for multiple product stakeholders with often-conflicting needs, while minimizing required changes in end user behavior. Third, the paper highlights that managing perceptions toward product use through performance data positively influenced product adoption among the cases studied to a greater degree than did market demand or regulatory clearance. Fourth, rival explanations for outcomes involving limited user involvement, indicate that competitive advantages were achieved through maintaining dominant financial and intellectual property positions. From these findings, the insight-value-perception (iVP) model for user-centered design was constructed. This model links design and development practices to outcomes, from a combination of consumer-oriented, technical, and financial perspectives. Although rooted in the experiences of device developers within early stage medical device companies, the iVP Model may be used as a theoretical framework to examine a range of complex systems involving an embedded network of product users and stakeholders.

► Research maps strategic user-centered design and development practices to product performance outcomes.
► Exposure to variable use conditions during development heightens product adoption.
► Maximizing benefits while minimizing user behavior change increases product adoption.
► Managing product use perceptions through performance data enhances product adoption.