The relationship between entrepreneurial orientation and speed to the market: The case of incubator firms in Norway

Incubators and incubator firms work to promote the development and commercialization of technology and products. This study shows that entrepreneurial orientation can help achieve this aim. Using survey data from incubator firms, we show that entrepreneurial orientation has a statistically significant positive effect on ability to bring technology and products quickly to the market. This finding is important for managers of incubator firms and managers of incubators alike as they have a common interest in speed to the market. An implication of our study is that managers of incubators should try to enhance the entrepreneurial orientation of the incubator firms.

► Speed to the market is important for new technology based firms located in incubators.
► The paper examines to what extent entrepreneurial orientation is related to speed to the market.
► Survey data and regression analysis are used to examine this relationship.
► Entrepreneurial orientation has a statistically significant positive effect on speed to the market.