کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1022585 941361 2009 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The adoption of e-trade innovations by Korean small and medium sized firms
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The adoption of e-trade innovations by Korean small and medium sized firms
چکیده انگلیسی

The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technovation - Volume 29, Issue 2, February 2009, Pages 110–121
نویسندگان
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