کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1022760 | 941384 | 2006 | 13 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Co-locating NPD? The need for combining project focus and organizational integration Co-locating NPD? The need for combining project focus and organizational integration](/preview/png/1022760.png)
Most studies of new product development practices focus on comparisons of individual projects, to identify factors contributing to their success or failure. This paper builds on an in-depth field study of the interaction of one single NPD project with the organizational context of the firm. The project typified many recommended practices for new-design projects: a co-located, cross-functional project team, close collaboration with external system suppliers, a hard-driving project manager and strong top management support. However, when evaluated in their organizational context as to their consequences for other on-going projects, these attributes turned out to have a deeply ambivalent character. By combining results from the case study and evidence from the literature several implications for NPD-organizing are suggested: the value of alternating co-location and physical separation according to the requirements of specific project phases; to take project duration into account in location decisions; and to address both interaction within the project and mechanisms for its interaction and integration with other departments and projects.
Journal: Technovation - Volume 26, Issue 7, July 2006, Pages 807–819