کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1023059 1483003 2016 19 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Third-party remanufacturing mode selection: Outsourcing or authorization?
ترجمه فارسی عنوان
انتخاب حالت شخص ثالث بازاریابی: برون سپاری یا مجوز؟
کلمات کلیدی
بازسازی، بازسازنده شخص ثالث، برون سپاری بازسازی، مجوز مازاد مصرف کننده، رفاه اجتماعی، تأثیر محیط زیست
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی


• The OEM obtains higher profit through outsourcing remanufacturing.
• The 3PR prefers authorization when consumer acceptance of remanufactured products is low.
• The 3PR prefers outsourcing when consumer acceptance of remanufactured products is high.
• Authorization is better for environment with low consumer acceptance.
• Outsourcing is better for all parties and environment with high consumer acceptance.

Many original equipment manufacturers (OEMs) allow third-party remanufacturers (3PRs) to perform remanufacturing operations of branded or patented products – through either outsourcing or authorization. This study compares these two modes by modeling the game between the OEM and the 3PR on equilibrium quantities, prices, and profits. The results suggest that when consumers perceive the remanufactured products with a low value, the 3PR prefers the authorization approach; otherwise the 3PR prefers the outsourcing approach. However, in both scenarios, the OEM obtains higher profit through outsourcing than through authorization. Our further analysis compares two modes’ impacts on consumer surplus, social welfare, and environment.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Part E: Logistics and Transportation Review - Volume 87, March 2016, Pages 1–19
نویسندگان
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