Latent class nested logit model for analyzing high-speed rail access mode choice

This paper explores access mode choice behavior, using a survey data collected in Taiwan. The latent class nested logit model is used to capture flexible substitution patterns among alternatives and preference heterogeneity across individuals while simultaneously identifying the number, sizes, and characteristics of market segments. The results indicate that a four-segment latent class nested logit model with individual characteristics in segment membership functions is the most preferred specification. Most high-speed rail travelers were cost-sensitive to access modes, and thus strategies that reduce the access costs can be more effective than reducing the access times.

► A latent class approach for examining rail access mode choice is proposed.
► The latent class nested logit model simultaneously accounts for substitution patterns and preference heterogeneity.
► The four-segment latent class nested logit model outperforms the other results.
► Operational and marketing plans for improving access mode services are discussed.