کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1023889 | 941652 | 2009 | 10 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Shopping mode choice: Physical store shopping versus e-shopping Shopping mode choice: Physical store shopping versus e-shopping](/preview/png/1023889.png)
This study aims to explore how consumers evaluate these time attributes; i.e., the value of time, when they are facing a shopping mode choice between physical store shopping and e-shopping. For this purpose, it conducts an experiment to acquire data on respondents’ stated preference choices between physical bookstore shopping and online bookstore shopping. It is finally found that the value of delivery time for a purchased book from an online bookstore to a consumer is approximately $0.53 per day, which means an online bookstore will have to lower a book’s price by $0.53 to attract a physical bookstore shopper if the delivery is delayed for one day. It is also found that in terms of monetary values, avoiding a shopping trip produces far more benefits than bearing waiting for the delivery of books for an online purchase.
Journal: Transportation Research Part E: Logistics and Transportation Review - Volume 45, Issue 1, January 2009, Pages 86–95