کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1024712 | 941764 | 2010 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Minding the gap: Applying a service marketing model into government policy communications
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار، مدیریت و حسابداری (عمومی)
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چکیده انگلیسی
In order to bolster the emerging but still underdeveloped conceptualization of public communication over potential policies, we apply a framework primarily used in business service marketing to improve service quality (“gap analysis”). We argue that this model has strong heuristic qualities that can alert practitioners who are interested in improving communication regarding potential policies. While we recognize problems implementing the model, we suggest some ways that both practitioners and the public ameliorate the identified issues. Seeing communication about potential policies as a crucial part of the political process, we argue that such efforts have democratic merit.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Government Information Quarterly - Volume 27, Issue 1, January 2010, Pages 34–40
Journal: Government Information Quarterly - Volume 27, Issue 1, January 2010, Pages 34–40
نویسندگان
Dave Gelders, Øyvind Ihlen,