Communication management in the public sector: Consequences for public communication about policy intentions

Public communication about policy intentions is important but delicate. Government officials are confronted with four main constraints typical of the public sector compared to the private sector: more complicated and unstable environment, additional legal and formal restrictions, more rigid procedures, and more diverse products and objectives. These constraints imply that ministers communicating about policy intentions face specific communication issues such as intensive political and media interferences, need for democratic communication, and more rigid timing and budget constraints.