The growth of halal meat markets in Europe: An exploration of the supply side theory of religion

► We discuss the growth of halal meat markets(s) and debates on religious slaughter. ► We examine how new halal certification bodies segment European markets. ► The tension between EU animal welfare and human rights legislation is examined. ► The demand for 'non-stunned' halal meat is promoted by hybrid forms of governance. ► The implementation of a global halal standard is hampered by market growth.