کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1025707 1483213 2013 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری سیستم های اطلاعات مدیریت (MIS)
پیش نمایش صفحه اول مقاله
Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case
چکیده انگلیسی

This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.


► Perceived network size negatively affect a member's social network site (SNS) identification.
► Perceived external prestige positively affect a member's identification with the SNS.
► Perceived complementarity has a stronger effect than compatibility on user satisfaction.
► Satisfaction has a stronger effect than SNS identification on subjective well-being (SWB).
► Satisfaction is the strongest antecedent of loyalty, followed by SWB and SNS identification.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Information Management - Volume 33, Issue 3, June 2013, Pages 539–552
نویسندگان
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