Stakeholder analysis is key to client–supplier relationships of global outsourcing project success

Outsourcing as a logical consequence of globalization has caused a shift towards the integration of labour forces where communications play a significant role in the success of outsourcing partnerships. Utilizing the lens of an outsourced telecommunications case study we examine how a problematic client–supplier relationship across global loci was transformed by implementing a stakeholder analysis. We discuss how ineffectual project communications caused confusion, disinterest and apathy of client stakeholders challenging the outsourcing partnership. Our insight evidences not only the necessity to transparently address cultural challenges but emphasizes a crucial need to explicitly validate the different audiences. From the increased clarity and purpose provided it proved possible to instigate solutions such that real benefits to the project were realised. We suggest a number of key learning points as ‘lessons learnt’ to enlighten current and future practice of outsourcing relationships across global projects.

• Transformation of a problematic client–supplier relationship.
• Implementation of a stakeholder analysis proved key to reducing cultural apathy.
• We identify the crucial need to explicitly validate the different audiences.
• We put forward our stakeholder analysis findings that realized actual benefits to inform practice.