کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1026297 1483251 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Gaining competitive advantage through value-shifts: A case of the South Korean wireless communications industry
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری سیستم های اطلاعات مدیریت (MIS)
پیش نمایش صفحه اول مقاله
Gaining competitive advantage through value-shifts: A case of the South Korean wireless communications industry
چکیده انگلیسی

The central question of strategic management is how to create competitive advantage and sustain it. This case study addresses this issue from the perspective of the nature of dynamic markets. The concept of value-shift is proposed where the change over time in which the aspect of a product or service that once had value becomes obsolete or becomes a commodity. Essentially, it loses its differentiation from other products and services as others imitate or substitute for it. It is argued in this respect that it is critical to examine ways that organizations can manipulate value-shifts to gain advantage, including delaying and riding a value-shift. These concepts and dynamics are reported in a case study of the South Korean wireless communications industry.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Information Management - Volume 27, Issue 1, February 2007, Pages 49–56
نویسندگان
, ,