Inter-cognitive representations in business networks

• Inter-cognitive representations differ from individual cognitive representations
• Business interactions do not occur in a vacuum; interactions are based on shared understandings of the rules
• Objectified artifacts inscribe shared understandings of rules
• Developing shared understandings requires a continuous effort to inscribe the rules that govern interaction with other actors

This study aims at conceptualizing the different outcomes of inter-cognitive representations, such as manifestations of agreements between business actors, legally binding contracts, and industry standards and regulations which are developed through interactions between actors in business networks. Inter-cognitive representations inscribe shared understandings and thus prove an objectified basis for further interactions within the business network. To advance the study of inter-cognitive representations in business networks, we develop a conceptual framework that integrates two conceptual dimensions, namely, 1) ‘shared understanding of rules’ and 2) ‘interaction among interdependent actors’. The framework allows us to formulate four theoretical propositions that provide alternative hypotheses, which deserve further research and empirical testing.