کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027532 1483454 2015 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reverse knowledge transfer and subsidiary power
ترجمه فارسی عنوان
معکوس انتقال دانش و قدرت تابعه
کلمات کلیدی
شرکتهای چندملیتی، نفوذ جانبی، استقلال، معکوس انتقال دانش، تعامل خارجی و داخلی،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Rather than looking at the more typical inter-company level adopted in most B2B marketing, this study investigates how a subsidiary gains power within the context of the multinational corporation. Building on network theory and dependence theory, two approaches well-known in the B2B marketing literature, this study aims to test empirically the impact of reverse knowledge transfer, knowledge transfer from a subsidiary to headquarters, on subsidiary influence and autonomy. The survey-based data from 183 subsidiaries located in the UK suggests that reverse knowledge transfer significantly enhances the relative influence of the subsidiary within the broader multinational corporation. Moreover, we find that this association is (a) stronger when the level of internal embeddedness is high and (b) weaker when the level of external embeddedness is high. Finally, our results indicate that a higher level of subsidiary autonomy only occurs in conjunction with internally embedded reverse knowledge transfer.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 48, July 2015, Pages 103-110
نویسندگان
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