کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027726 942260 2014 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Coopetition—Quo vadis? Past accomplishments and future challenges
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Coopetition—Quo vadis? Past accomplishments and future challenges
چکیده انگلیسی

Research on coopetition has been conducted for more than two decades. However, several concepts remain that require elaboration. A study on the literature shows that there is a lack of unified definitions, as various definitions have been employed in previous accomplished research. In this article we suggest that the early definition of coopetition, as a dual relationship between firms that simultaneously cooperate and compete needs to be refined. Our new definition suggests that coopetition is a paradoxical relationship between two or more actors, regardless of whether they are in horizontal or vertical relationships, simultaneously involved in cooperative and competitive interactions. We also highlight important contributions to the field, and some shortcomings that point to future challenges for coopetition research. Finally, we put forward five directions for future research: (1) understand the balancing of cooperation and competition, (2) understand the coopetition paradox and engendered tension, (3) apply a multilevel perspective on coopetition (4) understand the dynamics of coopetitive interaction, and (5) understand how coopetition impacts business models and strategy.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 43, Issue 2, February 2014, Pages 180–188
نویسندگان
, ,