کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027881 942267 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Internationalization, resource allocation and firm performance
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Internationalization, resource allocation and firm performance
چکیده انگلیسی

In this paper, we examine the effects of internationalization and resource allocation on firm performance. We argue that resource allocation plays a pivotal role in determining a firm's international growth. Using a sample of Taiwanese firms, we find an optimal level of internationalization, in terms of the number of countries, as well as the level of investment towards value appropriation that is necessary to start creating a positive impact on firm performance. As a result of our study, we propose that Taiwanese firms would likely benefit by shifting their focus of resource allocation from R&D to marketing.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 39, Issue 7, October 2010, Pages 1103–1110
نویسندگان
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