کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1028562 | 942310 | 2008 | 9 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: e-Relationships for e-Readiness: Culture and corruption in international e-B2B e-Relationships for e-Readiness: Culture and corruption in international e-B2B](/preview/png/1028562.png)
The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
Journal: Industrial Marketing Management - Volume 37, Issue 1, January 2008, Pages 83–91