کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028691 942329 2006 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
چکیده انگلیسی

The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development (NPD), in the context of Chinese manufacturing firms. Through field research accompanied by a review of the related literature, this study identifies customer orientation and technology orientation as crucial strategic components that are important to successful new product development. This research proposes a conceptual model of strategic orientations, in which firm-internal (organizational support) and -external (environmental turbulence) factors are expected to influence strategic orientations, which, in turn, impact NPD performance. The model is tested using data collected from a large-scale survey of 232 manufacturing firms in China. The results largely support the hypotheses derived from the conceptual model. First, organizational support and environmental turbulence have a positive influence on the implementation of strategic orientations. Second, the two strategic orientations show a different pattern of performance implications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 35, Issue 3, April 2006, Pages 348–358
نویسندگان
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