Explain the intention to use smartphones for mobile shopping

• The ease of use of smartphones to purchase does not have a significant impact on the intention to m-purchase.
• The positive impact of perceived enjoyment on the intention to use smartphones to make purchases is significant only amongst the purchasers.
• The more m-purchasing is seen as useful, easy to use and enjoyable, the greater the satisfaction you have.
• The positive impact of satisfaction on the intention to use is significant only among purchasers.

This research aims to propose an extended Technology Acceptance Model (TAM) that will provide better understanding of the acceptance of purchasing using smartphones. In fact, satisfaction toward the visit of the mobile Web site and the perceived enjoyment are added to the original model. A questionnaire was used to collect data from 400 French purchasers and non-purchasers. The structural model analysis has highlighted two differences between the two individuals’ profiles. The first is the positive and significant impact of perceived enjoyment on the intention to use smartphones to make purchases, since it is only significant amongst the purchasers. The second difference concerns the impact of satisfaction on the intention to use smartphones for purchases, which is significant only among the purchasers. Managerial implications are further discussed.