کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1028886 | 1483502 | 2015 | 6 صفحه PDF | دانلود رایگان |
• Impulse buying tendency positively affects impulse buying.
• Pre-purchase mood positively encourages impulse buying.
• No influence of impulse buying on post-purchase mood.
• Satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood.
The objective of this study is to investigate the influence of impulse buying tendency and pre-purchase mood on impulse buying. The study further considers the effect of impulse buying on post-purchase mood. In this context, this research examines how pre-purchase mood affects post-purchase mood, with customer satisfaction as a mediating variable. The results reveal that consumer impulse buying tendency and pre-purchase mood encourage impulse buying positively. In addition, it is found that impulse buying has no influence on post-purchase mood. Moreover, satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood.
Journal: Journal of Retailing and Consumer Services - Volume 22, January 2015, Pages 71–76