کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029142 942606 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A model of consumer's retail atmosphere perceptions
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
A model of consumer's retail atmosphere perceptions
چکیده انگلیسی

The authors propose a new model of the effects of four perceived atmosphere constructs on hedonic and utilitarian shopping evaluations. Survey data demonstrate that the perceived atmosphere constructs are positively associated with both hedonic and utilitarian evaluations of retail shopping value. Importantly, the relationship between the customer's perception of the store's level of sophistication (perceived style) and the customer's overall assessment that the store is a pleasant place (perceived overall atmosphere) is different for different retail brands. The results suggest that the relationship between constructs can be used to detect differentiation between retail brands.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 20, Issue 4, July 2013, Pages 400–407
نویسندگان
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