کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029301 942616 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer choice of retail shopping aids
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Consumer choice of retail shopping aids
چکیده انگلیسی

This research investigates how consumer and product category attributes affect consumer interest in using various shopping aids. Research hypotheses were proposed based on a contingency framework of the relationship between consumer characteristics (i.e., purchase need, product knowledge, and brand preference heterogeneity) and shopping aid solutions (expanded selection, additional product information, personalization, and evaluative information). The findings demonstrated the importance of considering consumer characteristics when retailers design and provide shopping aids for consumers to facilitate purchase completion.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 14, Issue 5, September 2007, Pages 339–346
نویسندگان
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