کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029310 942617 2011 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pirates of the web: The curse of illegal downloading
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Pirates of the web: The curse of illegal downloading
چکیده انگلیسی

Music piracy is the major factor leading to the downturn in paid-for music consumption. This study aims to distinguish between the determinants of a music pirate and a genuine consumer of music (age, gender, income, music preference, music experience). It also investigates attendance at live performances, which previous research suggests, will tend to inhibit the decline of paid-for recorded music. This research is innovative in that it investigates a range of antecedents of music piracy. The method utilises a structured questionnaire survey (n=214) and regression analysis to elicit which factors play the most important role affecting our respondents' choices in buying music, illegal downloading music and attending live concerts. Managerial and theoretical implications are presented.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 18, Issue 2, March 2011, Pages 132–140
نویسندگان
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