کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1029311 | 942617 | 2011 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
News from somewhere: The poetics of Baby Boomer and Generation Y music consumers in tracking a retail revolution
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
A revolution in music consumption has taken place in recent years, from communally buying tangible products within local shops to individually downloading music over the global internet. Aspects of this change are investigated by comparing narratives from two age-based music consumer tribes – Baby Boomer and Generation Y – each with a predilection for either music shops or downloading. Short-form prosaic poetic selections are presented to offer comparative, summary tribal webs of meaning for each community's music buying behaviour. The study raises questions about generational identity, relating to identified pre-internet, communal materialism and modern, technology-led music consumption featuring individualistic solipsism.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 18, Issue 2, March 2011, Pages 141–151
Journal: Journal of Retailing and Consumer Services - Volume 18, Issue 2, March 2011, Pages 141–151
نویسندگان
Charles McIntyre,