کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1029477 | 942629 | 2009 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Modelling pedestrian go-home decisions: A comparison of linear and nonlinear compensatory, and conjunctive non-compensatory specifications
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This paper presents the main findings of an application of several models to predict the go-home decision of pedestrians in shopping streets. Two compensatory multinomial logit models, one with a linear utility function of time and the other with a nonlinear utility function of time, and a non-compensatory conjunctive model are specified. Data about pedestrian behaviour in a major shopping street in Beijing served as input for model estimation. The conjunctive model performs best, suggesting that pedestrians use simplifying heuristics to decide when to end the shopping trip and go home. In addition, the nonlinear multinomial logit model outperforms the linear model, indicating that marginal utility of time decreases with increasing time.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 16, Issue 3, May 2009, Pages 227–231
Journal: Journal of Retailing and Consumer Services - Volume 16, Issue 3, May 2009, Pages 227–231
نویسندگان
Wei Zhu, Harry Timmermans,