کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029536 942635 2009 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Perceived service innovativeness, consumer trait innovativeness and patronage intention
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Perceived service innovativeness, consumer trait innovativeness and patronage intention
چکیده انگلیسی
This paper examines consumer perception of service innovativeness (CPSI) and its effect on patronage intention. The empirical study is contextualized in two considerably different service industries. Using survey data, the empirical analysis suggests: (a) CPSI is associated with patronage intention; (b) different CPSI dimensions emerge as significant in different service industries; and (c) consumer trait innovativeness modifies the effect of CPSI on patronage intention. The implications of findings and directions for further research are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 16, Issue 2, March 2009, Pages 155-162
نویسندگان
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