کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1029688 | 942655 | 2006 | 14 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Profiling consumers: A study of Qatari consumers’ shopping motivations
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 13, Issue 1, January 2006, Pages 67–80
Journal: Journal of Retailing and Consumer Services - Volume 13, Issue 1, January 2006, Pages 67–80
نویسندگان
Ahmad Jamal, Fiona Davies, Farooq Chudry, Mohamed Al-Marri,