کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1031100 942911 2011 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality
چکیده انگلیسی

This study applies a modified VIKOR method to improve service quality among domestic airlines in Taiwan. Our model allows decision-makers to understand the gaps between alternatives and aspired-levels in practice. A large sample is used to establish a complete service quality evaluation framework for reducing the gaps to achieve the aspired-level. We then applied the modified VIKOR method to establish the gaps in priorities between alternatives and aspired-levels. Finally, based on these gaps in priorities, we provide managerial implications to improve different carriers for satisfying the customers’ needs to achieve the aspired-level.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Air Transport Management - Volume 17, Issue 2, March 2011, Pages 57–61
نویسندگان
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