کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1031467 942942 2009 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing strategies of low-cost airlines: The Ryanair case study
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Pricing strategies of low-cost airlines: The Ryanair case study
چکیده انگلیسی

We analyse the pricing policy adopted by Ryanair, the main low-cost carrier in Europe. Based on a year's fare data for all of Ryanair's European flights, using a family of hyperbolic price functions, the optimal pricing curve for each route is estimated. The analysis shows a positive correlation between the average fare for each route and its length, the frequency of flights operating on that route, and the percentage of fully booked flights. As the share of seats offered by the carrier at the departure and destination airports increases, fares tend to decrease. The correlation of dynamic pricing to route length and the frequency of flights is negative. Conversely, as competition increases discounts on advance fares rise.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Air Transport Management - Volume 15, Issue 4, July 2009, Pages 195–203
نویسندگان
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