A hybrid collaborative filtering method for multiple-interests and multiple-content recommendation in E-Commerce

In this paper we firstly analyze limitation of collaborative filtering based on user and collaborative filtering based on item algorithms respectively and emphatically make explain why collaborative filtering based on user is not adaptive to Multiple-interests and Multiple-content recommendation. Based on analysis, we present collaborative filtering based on item and user for Multiple-interests and Multiple-content recommendation. Finally, we experimentally evaluate the results and compare them with collaborative filtering based on user and collaborative filtering based on item, respectively. The experiments suggest that collaborative filtering based on item and user provide better recommendation quality than collaborative filtering based on user and collaborative filtering based on item dramatically.