کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10323397 660938 2005 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Mining changes in customer buying behavior for collaborative recommendations
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Mining changes in customer buying behavior for collaborative recommendations
چکیده انگلیسی
In this study, we propose a new methodology for enhancing the quality of CF recommendation that uses customer purchase sequences. The proposed methodology is applied to a large department store in Korea and compared to existing CF techniques. Various experiments using real-world data demonstrate that the proposed methodology provides higher quality recommendations than do typical CF techniques, with better performance, especially with regard to heavy users.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 28, Issue 2, February 2005, Pages 359-369
نویسندگان
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