کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1032942 943272 2011 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Optimal ordering and pricing decisions for a target oriented newsvendor
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Optimal ordering and pricing decisions for a target oriented newsvendor
چکیده انگلیسی

This paper is the first to study pricing and target oriented decision making together in the newsvendor model. Specifically, this paper studies a newsvendor who decides on order quantity and selling price to maximize the probability of achieving both profit and revenue targets simultaneously. First, it is shown that the probability of a newsvendor achieving both targets depends critically on the relative magnitudes of the profit margin and the ratio between the profit target and the revenue target. Second, the closed-form expressions of the optimal order quantity, the optimal selling price, and the maximal profit and revenue probability are obtained. It is shown that if the product has greater price elasticity, the best strategy is always to price lower and order more.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Omega - Volume 39, Issue 1, January 2011, Pages 110–115
نویسندگان
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