کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10355304 | 867171 | 2005 | 25 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The impact of metadata implementation on webpage visibility in search engine results (Part II)
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
نرم افزارهای علوم کامپیوتر
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چکیده انگلیسی
This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information Processing & Management - Volume 41, Issue 3, May 2005, Pages 691-715
Journal: Information Processing & Management - Volume 41, Issue 3, May 2005, Pages 691-715
نویسندگان
Jin Zhang, Alexandra Dimitroff,